Alicia Silverstone adopts sustainable consumption, avoiding new items and embracing recommerce.

Clueless star Alicia Silverstone avoids buying new items, adopting a more sustainable approach to consumption, as excessive online shopping and returns contribute to a heavy environmental toll. Silverstone said her mantra is "it needs to be used first" and her character, Cher Horowitz, is the opposite. Consumers are now embracing recommerce for both good deals and sustainable shopping.

May 29, 2024
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