Toyota plans to end $835M sponsorship with IOC after 2024 Paris Olympics over perceived ineffective use.
Japanese carmaker Toyota plans to end its $835M sponsorship deal with the International Olympic Committee (IOC) after the 2024 Paris Olympics, according to reports in Japan. Toyota has been reportedly unhappy with the way sponsorship money is used by the IOC, stating it was "not used effectively to support athletes and promote sports." The IOC has not yet responded to these reports.
May 27, 2024
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