Marketing expert warns that New Zealand supermarkets may anger customers by asking for donations while profiting substantially.
Marketing expert Bodo Lang warns that New Zealand supermarkets, such as New World, may anger customers by asking them to donate food to food parcels while still making large profits. With tens of billions in revenue, supermarkets' initiatives could be perceived as unfair and hypocritical, especially amid concerns over high grocery prices and the cost of living crisis. Lang suggests that supermarkets could reduce prices or increase workers' wages instead of asking for donations.
May 27, 2024
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