David Beckham partners with AliExpress as global brand ambassador for UEFA EURO 2024™.

David Beckham becomes global brand ambassador for Alibaba's international e-commerce platform, AliExpress, ahead of UEFA EURO 2024™. The partnership aims to engage fans through exclusive discounts, prizes, and interactive games during the championship, from June 14 to July 14. Alibaba's AliExpress revenue surged 45% in Q1 2024. This move comes amidst rivals Temu and Shein expanding globally.

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David Beckham

David Beckham

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