Australian liquor retailer Dan Murphy's launches new brand platform "Nobody Beats Dan Murphy's" by Thinkerbell, emphasizing low prices, range, and service.

Australian liquor retailer Dan Murphy's launched a new brand platform, "Nobody Beats Dan Murphy's," developed by ad agency Thinkerbell. The campaign highlights Dan Murphy's commitment to low prices, extensive range, and excellent service, and aims to make the brand more relatable in social occasions. The platform replaces the Daniel Francis Murphy campaign and is present across TV, BVOD, social media, and outdoor advertising.

May 27, 2024
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