Top Big Ten and SEC conferences lead in college sports revenue, earning $3.55bn; $2.8bn settlement for athlete pay plan.
The Big Ten and Southeastern Conferences (SEC) remain top earners in college sports, with the Big Ten narrowly outperforming the SEC for the 2nd consecutive year. The Atlantic Coast Conference (ACC) ranked 3rd. These top conferences generated $3.55bn in revenue. The $2.8bn settlement in antitrust litigation is expected to introduce a new athlete pay plan, directly compensating student-athletes.
May 24, 2024
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