2023: Tesco reports 1M pack increase in mashed potato sales, partnering with Branston to open a mash factory near Lincoln, boosted by pandemic and cost-of-living crisis.
Tesco reported a one million pack increase in mashed potato sales in 2023 compared to 2022. Demand for fresh mash began rising before the pandemic, with whole potatoes more popular during lockdown due to increased home cooking. As the UK returned to work following the pandemic, demand for fresh ready-made mash increased, with the cost-of-living crisis further boosting its popularity as an affordable comfort food. To meet this demand, Tesco partnered with potato supplier Branston to open a new mash factory near Lincoln, creating 80 jobs.
May 24, 2024
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