TKO Group Holdings merges UFC and WWE live event groups into TKO Live Events Strategy Team.
TKO Group Holdings has announced the merging of live event groups for both UFC and WWE into one division named TKO Live Events Strategy Team, which will drive revenue growth strategies across key areas like live event development, scheduling, tourism incentive programs, ticketing, and fan experiences. This new structure aims to leverage both UFC and WWE's expertise to maximize event revenue potential.
May 23, 2024
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