Study finds TikTok advertising e-cigarettes to teens through disguised products and code words.
A new study in Nicotine and Tobacco Research reveals that TikTok is being used to advertise and sell e-cigarettes to teenagers, often disguised as lip gloss, candy, or hidden in hair scrunchies. Users employ code words like #puffbundles and #discreetshipping to evade legal restrictions, with 50.4% of analyzed TikTok videos advertising popular vaping brands. The study highlights the need for policymakers and enforcement agencies to address the issue of international shipping and age verification.
May 23, 2024
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