Reliance Industries' AI-driven startup Tira enters India's beauty market with electronic vending machines and personalized recommendations.

Reliance Industries Ltd.'s new venture, Tira, is leveraging AI to enter India's growing beauty market. Launched in April 2021, Tira employs electronic vending machines for free skincare product samples and utilizes AI tools to recommend perfumes and cosmetics. The startup, with 12 stores across India, offers experiences like a "fragrance finder" and a "skin analyzer" to give customers personalized recommendations.

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