Nestlé plans to launch weight-loss targeted frozen foods.

Nestlé has announced plans to launch frozen foods targeting weight-loss drug users, specifically GLP-1 medications such as Ozempic and Wegovy. The food and drink processing conglomerate is set to release Vital Pursuit, a new line of foods designed to complement GLP-1 weight loss medications and aid consumers focused on weight management. The line includes protein, fiber, and essential nutrients and is portioned to accommodate the reduced appetite of weight loss medication users.

May 21, 2024
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