Google acquires HubSpot, a $31bn marketing software company, marking its largest acquisition and entering the customer relationship management sector.

Google acquiring HubSpot, a $31bn marketing software company, could significantly boost its competition against Microsoft, particularly in cloud-based applications. Such a deal would mark Google's largest acquisition, expanding its business product offerings. The acquisition could position Google as a competitor in the customer relationship management sector, currently dominated by Microsoft's Dynamics 365 products.