Bloomsbury Publishing reports 65% increase in pre-tax profit to £41.5m, driven by fantasy fiction and BookTok.
Bloomsbury Publishing, known for the Harry Potter series, reported a 65% increase in pre-tax profit to £41.5m, driven by the popularity of fantasy fiction books and author Sarah J. Maas. Total sales rose by 30% to £342.7m, with the publisher anticipating further growth for the next financial year. The surge in profits is partly attributed to BookTok, the TikTok literary community, which has boosted sales of Maas' books and rekindled interest in Harry Potter.
May 23, 2024
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