618 shopping festival in China begins, with 59 brands surpassing 100 million yuan in sales in the first 4 hours.

618 shopping festival in China, featuring major e-commerce platforms like Tmall, Pinduoduo, and JD.com, has begun, with 59 brands surpassing 100 million yuan ($13.81 million) in sales within the first four hours. The event plays a significant role in China's consumption recovery, highlighting strong consumer demand. This year, e-commerce retailers focus on low-priced products and livestreaming to attract cost-conscious customers and boost sales.