Rihanna promotes Fenty Beauty at a Shanghai pop-up event, engaging Gen Z influencers with jianbing.
Rihanna taps into China's Gen Z market, promoting Fenty Beauty at a Shanghai pop-up event. The billionaire businesswoman, known for her cosmetics and lingerie empires, made Chinese street food "jianbing" to engage with influencers and social media. Rihanna's culinary skills and presence at the event showcase her mastery in connecting with the lucrative, predominantly online Gen Z market in China.
May 22, 2024
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