Meta's news ban in Canada led to 70% audience loss and 50% revenue drop for Now Media Group.
Meta's news ban in Canada last August resulted in significant audience and revenue losses for local news outlets. Now Media Group, which publishes news in British Columbia, lost 70% of its audience and 50% of revenue due to the ban, with many other outlets facing similar situations. The study shows that national news outlets lost about 64% of the engagement previously generated by users on their Facebook page.
May 21, 2024
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