LVMH and Alibaba extend partnership to enhance luxury retail experiences in China using AI and cloud technologies.

LVMH Group and Alibaba Group have extended their partnership to improve luxury retail experiences in China, leveraging Alibaba's cloud technologies and AI-powered innovations. The collaboration aims to enhance personalized services, optimize operations, and streamline supply chain processes in the Chinese market, with LVMH integrating Alibaba Cloud's generative AI capabilities into its luxury offerings.

May 22, 2024
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