ITV invests £1.5m in Purplebricks, gaining advertising inventory in exchange.
ITV has invested £1.5m in estate agent Purplebricks, gaining advertising inventory across ITV's channels and ITVX in return. ITV's investment fund, Adventures Invest, will subscribe to convertible loan notes worth £1.5m on Purplebrick's parent company, Strike, with two additional tranches of £1.5m each available. The deal follows ITV's announcement of 200 job cuts amid a decline in advertising revenue.
May 22, 2024
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