Honda Australia replaces previous agencies with Howatson+Company for media and creative, adopts hybrid in-house and external model.
Honda Australia has adopted a hybrid in-house and external agency model, appointing Howatson+Company to handle media and creative across its automobile, motorcycle, and power equipment businesses. The previous incumbents, Zenith Media, Leo Burnett, Wavemaker, and TRP, will no longer work with Honda. Howatson+Company will work alongside a new in-house agency to optimize efficiency and creativity in the company's marketing efforts.
May 22, 2024
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