Domino's pledges $174m over 10 yrs to St. Jude Children's Research Hospital, using roundup donations from customers.
Domino's pledges $174m over 10 years to St. Jude Children's Research Hospital, relying on customers' roundup donations. The pizza chain has already raised over $126m in the past two decades through this method for ALSAC, the fundraising organization for St. Jude. Domino's is the latest and largest example of the success of "checkout charity", with fundraising tool revenues increasing 24% in 2022 compared to 2020.
May 21, 2024
22 Articles