California's cannabis industry undergoes consolidation, leading to the rise of "Big Weed".

California's cannabis industry is undergoing consolidation, leading to the rise of "Big Weed". Price pressures and competition drive mergers and acquisitions, shifting from a colorful, high-flying image to a focus on efficiency, capitalization, and corporate management. Small, underfunded or poorly-run businesses risk extinction as larger, vertically integrated networks like Gold Flora thrive.