Taylor Swift's "Eras" tour boosts air travel demand to Europe by up to 45% for United Airlines.

Taylor Swift's "Eras" tour is driving a surge in air travel as Americans flock to Europe to attend her concerts. Demand for United Airlines flights to Lisbon, Portugal, and other European cities where she's performing has increased by up to 45% compared to last year, according to the airline. Concert audiences in Paris and Stockholm were 20% and 10,000 American, respectively.

May 20, 2024
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