Pennsylvania Governor Josh Shapiro launches "Pennsylvania: The Great American Getaway" tourism brand with $18M marketing budget increase.

Pennsylvania Governor Josh Shapiro has launched a new tourism brand, "Pennsylvania: The Great American Getaway," aimed at attracting more visitors and boosting the state's tourism industry. The campaign will receive an $18 million budget increase for marketing efforts in the 2024-2025 budget, according to Shapiro. The brand is set to be promoted throughout Pennsylvania and New York via a summer marketing campaign.

May 20, 2024
10 Articles

Further Reading