Nestlé introduces Vital Pursuit, a line of affordable frozen meals for GLP-1 weight loss drug users, sold in major US retailers.

Nestlé launches Vital Pursuit, a new line of frozen foods designed for people using GLP-1 weight loss drugs like Ozempic. The meals, priced at $4.99 or less, are made with whole grains or protein pasta and enriched with essential nutrients like iron, vitamin A, and potassium to support users' nutritional needs. Nestlé plans to sell the products in major US retailers like Walmart, Kroger, and Target.

May 21, 2024
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