Heineken Silver partners with Marvel's "Deadpool & Wolverine" for a summer campaign, featuring stars Ryan Reynolds and Hugh Jackman.

Heineken Silver partners with Marvel Studios' "Deadpool & Wolverine" for a summer campaign, showcasing the beer as a way to resolve their bitterness. The collaboration features stars Ryan Reynolds and Hugh Jackman, with a TV spot, in-store promotion, and social media support. Heineken Silver aims to end bitterness, starting with the iconic love-hate relationship between Deadpool and Wolverine.

May 21, 2024
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