Australian consumers largely unaware of data collection, with limited knowledge on data usage and AI.
ACCC report reveals Australian consumers are largely unaware of extensive data collection during daily activities. As businesses rely on data to innovate and create tailored services, consumers' knowledge of data usage and sharing remains limited, especially in the rise of AI. A third of businesses cite data security as the main barrier to fully leveraging AI, while half lack a clear strategy for managing data in the age of AI.
May 20, 2024
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