Rubik's Cube remains popular among millennials and Gen Z.

50 years after its invention, Rubik's Cube remains popular among millennials and Gen Z, to the delight of its creator Erno Rubik. Rubik believes the cube fosters the "connection between the mind and hands", reminding us of the importance of manual dexterity in our increasingly digital world. The cube has become a social media sensation, with youngsters posting videos of themselves solving the puzzle while dancing, rapping or playing the piano.

May 20, 2024
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