UK bathroom retailer Victorian Plumbing acquires Victoria Plum for £22.5m to strengthen market position.

UK bathroom retailer Victorian Plumbing acquires long-standing competitor Victoria Plum for £22.5 million in a move to strengthen market position and enhance synergies for combined entity. Victorian Plumbing plans to continue trading Victoria Plum as normal, with no immediate changes. Acquisition aims to accelerate growth for Victorian Plumbing and align with ambitions to break even in 2024.

May 20, 2024
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