Regional media collective Boomtown launches "Population: Unexpected" campaign, led by Thinkerbell, to challenge stereotypes about regional Australia and showcase its innovation, diversity, and growth.
Media collective Boomtown aims to challenge stereotypes about regional Australia with a new campaign, "Population: Unexpected", created by Thinkerbell. The campaign highlights the innovation, diversity, and success of the 9.8 million regional Australians, and aims to break down misconceptions about the area and its residents. It reinforces the advertising opportunity for businesses in regional Australia, which has seen growth since the pandemic.
May 20, 2024
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