Merit raises $12M in oversubscribed Pre-Series B funding led by Alistithmar Capital i-Cap.

Next-gen global engagement tech leader Merit secures $12M in oversubscribed Pre-Series B financing, surpassing initial $5M goal. This funding round is led by Alistithmar Capital i-Cap and includes existing Series A investors, Tech Invest Com and Hambro Perks Oryx Fund. The company plans to roll out refined innovations, leveraging insights from increased customer interactions in 2023.