Bendigo Bank partners with Dig to launch 'Bigger for You' campaign as a challenger brand.
Bendigo Bank partners with independent creative agency Dig to launch its first new brand campaign in years, designed to position Bendigo Bank as a challenger brand. The 'Bigger for You' campaign highlights the bank's human values and approachability, emphasizing its better experience and impact for customers. Dig, a B Corp accredited agency, was appointed after a competitive pitch in 2023.
May 20, 2024
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