Apple offers up to 2,300 yuan discounts on select iPhones in China to counter competition.
Apple offers up to 2,300 yuan ($318) discounts on select iPhone models in China to counter competition from local rivals like Huawei. This aggressive campaign on Tmall runs from May 20 to May 28, with the highest discount of 2,300 yuan, compared to the previous 1,150 yuan. The previous discounting effort in February helped mitigate a sales slowdown in China, with shipments increasing by 12% in March.
May 20, 2024
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