ITV daytime shows, including This Morning, face pay freezes and potential job losses due to ratings drop.

ITV daytime shows, including This Morning, face pay freezes and potential job losses amidst a drop in ratings. ITV bosses are reportedly attempting to address the issues by offering three-month contracts instead of long-term jobs, cutting freelancers, and possibly cancelling social events. This follows Town Hall meetings where staff were warned about the struggles the shows are facing.