Americans' weekday lunch transactions decline 3.3% amid hybrid work, while weekend transactions rise 4.2% and weekday happy hour sales increase 0.3%.
Americans' lunch rush habits are changing due to hybrid work, with data from Square showing a 3.3% decrease in weekday lunch transactions. However, weekend transactions increased by 4.2%, and weekday happy hour transactions rose by 0.3%. This shift in spending habits suggests a new normal for post-pandemic leisure spending, with fast food chains and alcohol brands offering promotions to attract customers.
May 19, 2024
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