2023 Toyota Tacoma leads US midsize truck market with over 237,000 sales, surpassing domestic brands.
Toyota Tacoma dominates US midsize truck market with 237,000+ sales in 2023, outperforming domestic brands like Ford, Chevrolet, GMC, and Ram. Toyota's continuous presence in the midsize truck segment since the 1970s, with the introduction of the Tacoma in 1995, has given them a stronghold in the market. U.S. automakers have been inconsistent in their commitment to smaller pickups.
May 18, 2024
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