South Korean instant noodle maker Samyang Foods' stock surged 30% after better-than-expected earnings, driven by buldak noodles popularity on social media by rapper Cardi B.

South Korean instant noodle maker Samyang Foods' stock soared 30% after better-than-expected earnings, driven by the popularity of its buldak noodles, featured on social media by rapper Cardi B. The company's stock has more than doubled this year, with first-quarter operating profit tripling compared to last year. US sales surged after Cardi B and food critic Keith Lee posted a video on TikTok.

May 17, 2024
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