BOULT becomes India's #1 rated audio brand for smart hearables, surpassing BoAt and Noise.
BOULT, India's fastest-growing wearable tech brand, has been recognized as India's #1 rated audio brand for smart hearables by Cyber Media Research (CMR). With a 96% preference in the TWS/Neckband segment, BOULT outperforms competitors BoAt (90%) and Noise (84%). India's audio landscape is booming, with neckbands being popular in Aspirational India and TWS preferred in Tier 1 cities. The average spend on TWS/neckbands in India is INR 1510, compared to INR 1880 in Tier 1 cities.
May 17, 2024
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