Alzheimer's Society conducts largest hyper-local out-of-home campaign in Blackpool during Dementia Action Week, featuring 75 contextual executions on 120 poster sites.
Alzheimer's Society takes over all media sites in Blackpool for a hyper-local out-of-home campaign during Dementia Action Week. This is Britain's largest hyper-local out-of-home campaign with 75 contextual executions across 120 poster sites, highlighting the hidden reality of dementia and its impact on families and communities. The campaign, created by New Commercial Arts, is inspired by real conversations of people affected by dementia.
May 17, 2024
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