Walt Disney CEO Bob Iger reveals Disney shifts investment from traditional TV networks to streaming services.
Walt Disney CEO Bob Iger revealed the company has significantly cut its investment in traditional TV networks to focus on streaming services. Disney will continue to use traditional mediums like ABC to reach older audiences not engaged with its streaming services, but will reduce investment in content specifically for those networks. This move comes as part of Disney's strategy to maximize audiences and profit in the streaming TV era.
May 15, 2024
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