Traditional networks and major digital platforms pitched advertisers on sports, live events, and less scripted content at the Upfronts.
In the Upfronts, traditional networks and major digital video platforms like Amazon, Netflix, and YouTube pitched advertisers, emphasizing sports, live events, and less scripted content as the trend. This shift reflects networks' focus on year-round programming and amplifying the value of live sports and events, which remain television's most lucrative draws.
May 16, 2024
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