Reliance Retail partners with ASOS for exclusive retail access to ASOS products in India.

Reliance Retail, India's leading retailer, and UK's top online fashion retailer ASOS have entered into a long-term partnership to bring ASOS products to the Indian market. Under the agreement, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in India, introducing the retailer's curated portfolio of fashion-led own brand labels through various retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms. This marks ASOS's first country-wide exclusive retail partnership.

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