OPTX, an AI provider, partners with Bally's Corporation in a multi-year strategic alliance to use AI for decision-making and guest experience across all US Bally's properties.

OPTX, a leading AI provider for casino gaming, partners with Bally's Corporation in a multi-year strategic alliance. This collaboration spans all US Bally's properties, aiming to leverage AI for decision-making, enhancing guest experience. OPTX Co-CEO, Brooke Fiumara, sees the partnership as a significant responsibility and the AI tool as a game-changer for Bally's.

May 16, 2024
3 Articles