2022 iPad buyers retain old devices for at least two years due to longer release intervals.
New research reveals that iPad owners are holding onto their devices for longer periods, with nearly two-thirds of new iPad buyers in the past 12 months keeping their old devices for at least two years. This trend is attributed to the increased waiting time between new iPad releases, such as the recent M4 iPad Pro and M2 iPad Air. As a result, consumers are extending the life of their devices and upgrading less frequently.
May 15, 2024
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