Hugo Boss partners with David Beckham for a multi-year design deal for formal and casual menswear.
Hugo Boss partners with David Beckham for a multi-year design deal, aiming to boost demand for its Boss brand. The former Manchester United player will design and curate collections for formal and casual menswear, with the first launching in Spring/Summer 2025. This collaboration comes as the company expands its marketing efforts and opens new retail locations.
May 16, 2024
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