3 execs from Initiative join Accenture Song as media leaders, with Initiative searching for their replacements. Tres ejecutivos de Initiative se unen a Accenture Song como líderes de medios, y Initiative busca sus reemplazos.

Initiative's CEO Melissa Fein, chief strategy and product officer Chris Colter, and managing director Sam Geer are departing from Initiative to lead media at Accenture Song. La directora ejecutiva de Initiative, Melissa Fein, el director de estrategia y producto, Chris Colter, y el director general, Sam Geer, dejarán Initiative para liderar los medios de Accenture Song. The trio will work at Initiative temporarily as the agency searches for successors. El trío trabajará temporalmente en Initiative mientras la agencia busca sucesores. This is not the first time Initiative and Accenture Song have collaborated, as they previously teamed up in 2022 to pursue Coles' full-service account. Esta no es la primera vez que Initiative y Accenture Song colaboran, ya que anteriormente se asociaron en 2022 para desarrollar la cuenta de servicio completo de Coles.