3 execs from Initiative join Accenture Song as media leaders, with Initiative searching for their replacements.
Initiative's CEO Melissa Fein, chief strategy and product officer Chris Colter, and managing director Sam Geer are departing from Initiative to lead media at Accenture Song. The trio will work at Initiative temporarily as the agency searches for successors. This is not the first time Initiative and Accenture Song have collaborated, as they previously teamed up in 2022 to pursue Coles' full-service account.
May 16, 2024
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