Rita Ora's Primark clothing line faces controversy due to significant price drops and 90% discounts.
Rita Ora's clothing line with Primark has reportedly flopped, as customers discovered significant price drops, leading to 90% discounts on some items. A TikTok video by Nissy SetBetter showcased the heavily discounted items. Despite Primark reporting that Rita's clothing line generated £3.4bn in revenue in the last three months of 2023, no official statement has been released regarding the price reduction controversy.
May 14, 2024
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