Australian frozen food brand On The Menu, part of Patties Food Group, launches rebranding campaign "Blame It On The Menu" to challenge frozen food misconceptions and "freezer shame" stereotype.
Australian frozen food brand On The Menu, part of Patties Food Group, has unveiled a rebranding strategy and national campaign, "Blame It On The Menu", developed by TBWA\Melbourne. The tongue-in-cheek campaign aims to challenge misconceptions about frozen food consumption, fighting the "freezer shame" stereotype. The integrated full-service agency campaign will run across broadcast TV, BVOD, YouTube, social, radio, and outdoor media, targeting both existing and new buyers.
May 15, 2024
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