News Corp Australia improves Intent Connect with AI tech for advanced audience targeting and analytics in advertising.
News Corp Australia enhances Intent Connect, its audience intelligence platform, with AI tech for advanced data collaboration capabilities in planning, booking, and measurement. The platform, which can deliver targeted advertising campaigns based on user intent signals, leverages advanced analytics to help advertisers connect with their audience more effectively across News Corp's digital properties. Enhancements include an AI chatbot, booking flow and campaign analytics, a redesigned home screen, and a new programmatic booking feature.
May 14, 2024
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