India's Department of Consumer Affairs aims to classify unwanted calls and messages as unfair trade practices, making telemarketers criminally liable for non-compliance.

India's Department of Consumer Affairs aims to classify unwanted calls and commercial messages as unfair trade practices, tackling financial fraud through mobile phones. Proposed guidelines will make telemarketers and principal entities criminally liable for promotional or transactional messages and calls. The focus is on accountability, ensuring authorized channels for communications, and penalties for non-compliance.