Amazon invests Rs 1,600 crore ($216 million) into Amazon Seller Services in India, aiming for market growth and competition with Flipkart.

Amazon invests Rs 1,600 crore ($216 million) into Indian entity Amazon Seller Services, marking its second capital infusion this year. India's e-commerce market is projected to reach $200-230 billion by 2030, with a steady 20-22% annual rise. The investment aims to compete with local rival Flipkart, as India is set to add almost 210 million new shoppers by 2030, primarily from smaller cities.