Amazon invests Rs 1,600 crore ($216 million) into Amazon Seller Services in India, aiming for market growth and competition with Flipkart.

Amazon invests Rs 1,600 crore ($216 million) into Indian entity Amazon Seller Services, marking its second capital infusion this year. India's e-commerce market is projected to reach $200-230 billion by 2030, with a steady 20-22% annual rise. The investment aims to compete with local rival Flipkart, as India is set to add almost 210 million new shoppers by 2030, primarily from smaller cities.

May 14, 2024
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